From the category archives:

Gracious Branding

Join me in a little exercise! Visualize yourself standing on the edge of a cliff. It’s high. VERY high. You are getting ready to jump, and look down at a net. The net that is going to catch you. What does that net look like? Small, weak, and with a large hole in the middle? […]


Yesterday, Elle and Maggie came to work with me in celebration of today’s National “Take our Daughters or Sons to Work Day.” I know we were a bit early to the work-day party but it was for good reason. In my work with university students and young professionals, there is one thing I know to […]


Talkin’ to Teens!

by Mindy Lockard on February 2, 2011

Over the past month, I’ve had the pleasure of working with a number of high school seniors. Roughly, 300.  Give or take a few. The topic? Personal branding.  One very important aspect of how they brand themselves has to do with how they “spark” up conversation. And by spark, I don’t mean grunt, mumble, or […]


Gracious Girl’s Guide to Thank-You Notes Part I: WHY?

by Mindy Lockard on January 5, 2011

Last week I had a mental challenge. Or, was it an intellectual challenge? None the less, I found myself at the dining room table with two little girls working on thank-yous. As you know, I totally believe in the importance of saying “thank you” in writing. But in reality, sometimes it can be less than easy. Writing […]


There is a chance that you may have seen our students from today’s video on national television as they cheer for the number one football team in the nation, The University of Oregon Ducks. Or. . . You may recognize them because they are known in the sports media world as some of the most beautiful women in college cheerleading. Or. […]